What Does Your Umbrella Say About Your Business?
What Does Your Umbrella Say About Your Business?back

by Randy Epstein

What type of umbrella do you use?  

  1.   The one your company or bank gave you?  
  2.   The one you chose and bought because it was super big or punk?
  3.   Or the one you quickly grabbed from the shelf on your way to the office?

As I walked to my first meeting in New York this morning, it struck me that umbrellas come in every size and variety. Some are used for people to hide behind. Others, like mine, are see-through. Yet others are walking billboards with huge branding messages on them.  

Businesses have umbrellas too. Rain falls on everyone at times. Are you prepared with a business umbrella? What does it say about you? Or will you have to make do with a nondescript, cheap umbrella?

What you use to protect yourself from the rain defines you. Do you have an umbrella ready in case of a rainy day in your business?

Randy Epstein, founder & CEO of Randy Joy & Co ignites your Entrepreneurial Success by Aligning your Values, Vision and Strategy.