A key characteristic of successful entrepreneurs is the ability to pivot, to be flexible when faced with challenges, whether those challenges come from a high customer concentration or from a pandemic.

Female founders finally have a guidebook geared to the challenges they face when starting a business. Dare to Launch is practical, not theoretical, and based on the actual experience of female founders.

Finding the market for its wearable, worker safety devices wasn’t the only challenge for this CEO. She also had to dial back her big city slick.

Until a Hispanic female founder saw a need—and filled it—fitness coaches, instructors, and trainers had little control over their careers. With Talent Hack, fitness creators have access to a suite of business tools, their peers, and education to help them respond to the pandemic.

While the pet food sector may be dominated by big companies, it isn’t impregnable. Two sisters found a way to success using bone broth to promote dog health affordably.

To respond to changing markets, companies must be nimble and agile, as well as able to financially sustain itself as it pivots.