Tag: CPGs
 
How A Female Tech Founder Leveraged Her Skills In The Organic Biological Garden Market
By Geri StengelMay 25, 2022
Pesticides, herbicides, and fertilizers don’t have to harm the environment. Building on safer, biological products has brought success to a CPG startup.
CPGs, female founders, purpose, sustainability, venture capital
Periods And Incontinence: The Compelling Strategic Fit Of A Disruptor With An Industry Leader
By Geri StengelMay 11, 2022
Financing isn’t the only problem women face when building a business. For Thinx, taboos about menstruation underwear and incontinence had to be overcome as well.
CPGs, marketing, strategic planning, women-led business
A Wearable Device Company That Protects Against Heat Injury Finds Its Product-Culture-Talent Fit
By Geri StengelMar 30, 2022
Finding the market for its wearable, worker safety devices wasn’t the only challenge for this CEO. She also had to dial back her big city slick.
CPGs, culture-talent fit, pivoting, purpose
How Founders Leveraged Their Network To Disrupt The Grocery Supply Chain
By Geri StengelDec 15, 2021
Getting emerging food brands on grocery store shelves isn’t easy until two female founders developed a supply-chain platform to help them.
covid-19, CPGs, foodpreneur, woc, women owned business
Entrepreneurial Sisters Problem Solve Their Way To Dog Food Success
By Geri StengelSep 8, 2021
While the pet food sector may be dominated by big companies, it isn’t impregnable. Two sisters found a way to success using bone broth to promote dog health affordably.
covid-19, CPGs, family business, pivoting, Women Entrepreneurs
 
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