Commissioned by How Women Invest and How Women Lead, funded by Wells Fargo, and produced by Ventureneer and CoreWoman, How Women (and Men) Invest in Startups uncovers the potential for accredited women investors to become a major funding source for startups. Despite this potential, there remains a gender gap in investing in venture between women and men. Understanding the differences in investing styles between men and women is essential to appealing to women. The research was conducted by Ventureneer and CoreWoman.

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