Content
How You Know When It’s Time to Redo Your Website
How You Know When It’s Time to Redo Your Websiteback

by Ralph Allora

1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence.

2. And includes loud, new-age music that starts on auto-play.

3. And contains the words, “Welcome to our website!”

4. While the content on your home page is loading, visitors can go and eat a sandwich and return in time to see the last photo appear.

5. The font is Comic Sans.

6. Or Papyrus.

7. Your site contains either a stock photo of people in suits shaking hands (B2B site) or a photo of the staff posed next to a delivery truck, smiling and giving thumbs up (B2C site).

8. Your e-commerce product display looks like an early Sears catalog.

9. Your site includes a link to your brand’s MySpace page.

10. And a link to your AOL email address.

Ralph Allora is co-founder and marketing director of TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits.

JOIN THE VENTURENEER MAILING LIST
Thank you for subscribing!