If it breaks, someone needs to fix it. The rising popularity of expensive, damage-prone smartphones has made cell phone repair a big business — $1.4 billion in the United States alone, according to IBISWorld’s Cell Phone Repair market research report. These devices have fragile LCD touchscreens, inaccessible batteries and other breakable parts that make them more susceptible to damage and more in need for repair. The industry is highly fragmented and small operators dominate.

Lauren Fairbanks and her partner, Alex Mouravskiy, recognized an opportunity. This is where they wanted to make their mark.