Jamie Kent needed money to grow Yoga Download. But she didn’t qualify for the bank loan she wanted and she didn’t want to give up equity to investors. She found another solution — revenue-based financing from Lighter Capital.
Kent started Yoga Download in 2007 to provide yoga that was more affordable and accessible. Someone on the beach or at home could have access. Initially, she provided audio downloads that could be played on an iPod or MP3 player. But when online technology advanced and streaming video became common place, she knew she had to offer video because her competition was. But producing video was much more expensive.
Photo credit: Aaron Patterson, Money via Flickr