If you want more women entrepreneurs to get equity financing and more women to invest in entrepreneurs, give them a tool they want — something simple to use that allows them to dabble and learn before they go all in. Oh, yeah, and someplace where they can collaborate, communicate, and share, which they love doing.

That’s just what Portfolia, a crowdfunding site is doing. Now it’s just for accredited investors but when the rules and regulations for Title III of the JOBS Act get sorted out, unaccredited investors can participate, too. Portfolia is not some pink site just for women but because women — both entrepreneurs and investors — are more frustrated by the current angel crowdfunding sites, they are, in a sense, the gold standard for “user-friendly.” If you please them, you’ll please men too.