Innovation doesn’t just happen. It is the result of making unexpected connections based on things we already know. This is as true for investors as it is for entrepreneurs. Investors are more likely to invest in things they understand first hand.
Natalia Oberti Noguera understood that the way to increase the number of successful innovative companies was to increase the number of women angels funding them. These investors recognize investment opportunities that white guys don’t. That’s one of reasons she started Pipeline Angels in 2011. Back then, only 12% of angel investors were women and 13% of all angel-backed companies women-led, according to the Center for Venture Research, which tracks angel investments. The percentage of women angels has more than doubled to 26% and so has the percentage of angel-backed companies that are women-led — 28%.