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Disrupting Costly Access To Eldercare Leads To Business Opportunity
Disrupting Costly Access To Eldercare Leads To Business Opportunityback

For more than 25 years, Ginalisa Monterroso worked for nursing homes, maximizing the amount of money they got paid for their services. Hospitals and  nursing homes get paid more if customers pay directly for services than if Medicaid pays. Monterroso’s job was to exhaust a customer’s personal money before using Medicaid benefits. The truth is that people, even if they have money in the bank and a home, may be entitled to Medicaid benefits.

Monterroso grew so frustrated watching people deplete their life savings when another option was available that she set up a consulting practice, Medicaid Advisory Group.which helps people get the benefits that they are entitled to.

Photo credit: Jeff Smith, Senior Dance 3 via Flickr