Investors come in all shapes and sizes, and bring different types of value to the deals they make. It’s no different on Shark Tank, the ABC reality show that has become something of a cultural touchstone and ignited general interest in entrepreneurship. Even if you don’t plan to make an appearance on the show, you can learn a lot from the entrepreneurs who have dared to enter the Tank.

One of the most important takeaways from the show is that investors—televised or otherwise—offer more than money. Many offer connections to customers and vendors. They also offer strategic advice or even access to other investors.