I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.
How to create a successful cause marketing campaign:
Part 1: The next phase of cause marketing
Part 2: Aligning company, customers and cause
Part 3: Ensuring success for your campaign
Part 4: Fine-tuning your campaign
Cause marketing is great way to do good and improve your bottom line at the same time. There’s no better time than now to get started.