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Upcoming Free Webinars

Cause Marketing Basics

Date/TimeTuesday, September 14, from 2-3 pm ET

Cause marketing has grown from virtually nothing in 1983 to an estimated $1.55 billion in 2009,  according to IEG Inc., a Chicago-based firm that tracks cause-related spending in the United States. It may be one of the only fundraising bright spots for 2010.  

Cause marketing helps nonprofits raise money and increase their visibility; small businesses improve their reputations and increase profits; and consumers feel like they’re making a difference. The FREE webinar Cause Marketing Basics will help you decide if cause marketing is right for your organization. 

The webinar will help you answer:
  • What buy-in is needed within a nonprofit to pursue cause marketing and how do I get it?
  • How small businesses benefit by partnering with a nonprofit?
  • How do I determine what value my proposition is to a small business and vice versa?
  • How do I price/value packages?
  • How do I insure that both the nonprofit and the small business are satisfied at the end of the program?

Small Business Owners, Entrepreneurs: Best Practices for Sales Success

Date/TimeThursday, September 16, 2 - 3pm ET

This fast-paced, online seminar will teach small business owners and entrepreneurs how to make more sales, convert more prospects, retain more clients, and capture more market share. The webinar will drill on techniques and skills that are critical for growing your business, including:

  • developing your core points of differentiation, 
  • staying on the grid during a lengthy sales cycle, 
  • using social media as a business tool.

No matter what type of business or profession you are in, these mission-critical skills make the difference between success and failure. Our instructor delivers insights in a “real-speak,” no-BS manner.

4 Steps to Effective Use of Social Media by Nonprofits

Date/TimeTuesday, September 21, 12n - 1pm ET  

Social media has transformed the way nonprofits raise money, raise awareness about their causes, advocate, and mobilize. Learn how to find the best social media for your nonprofit, with real-life data that will be the basis of  new “best practices” guidelines for nonprofits.

One guideline we can tell you now: You have to put in the time to reap the benefits. Taking the time to learn the ropes is critical to effective social media campaigns for nonprofits, according to recent research conducted by Ventureneer and Caliber

In this webinar, you’ll find out how to make social media do what your nonprofit wants them to do and how to make your social media efforts live up to your expectations.

Ventureneer’s 4 steps to success in using social media are based on ... success, that of nonprofits who have used social media effectively and shared their insights during our recent survey.

The class will be taught by Geri Stengel, social media expert and Ventureneer founder. She’ll emphasize how to focus your time on what really matters: 

  • knowing who you want to reach
  • what you want to accomplish
  • which social media do this best
  • how to measure effectiveness

During this free one-hour webinar, you will find out how nonprofits have made social media work for them in various situations. This isn’t theory; we’ll have real-life case studies and practical solutions to problems that nonprofits deal with.

 

Board Development: Five Steps to Getting Your Dream Board

Date/TimeWednesday, September 29, from 11 am-12n ET

Your nonprofit board is key to good governance and effective fundraising. Board members must be engaged, passionate, and aware of their responsibilities in order to guide your organization through challenging times.

The board members are your ambassadors in the community, your biggest fans, and your gateway to contributions and fundraising. Building an effective board takes the right attitude, a plan, and time. And it should be at the top of your "to do" list.

With the 5 steps you'll learn in this webinar, you'll be able to develop a more effective board. Learn from a seasoned former executive director and veteran consultant how to:
  • Deal with problem board members,
  • Manage your board chair,
  • Use helpful tools to make the process theirs, not yours!

Strategic Planning: Building Your Roadmap for the Future

Date/TimeTuesday, Oct 12th at 12n-1pm ET

Back by popular demand: the webinar that helps you lay out your plan.

You need a strategic plan. It is the road map that defines where your organization is going -- its mission -- and how you will get there using measurable goals, strategies, objectives, and a 12-month work plan. 

  • Stakeholders want to see your map before signing on for the journey. Funders want to review strategic plan to see how funds will be used.

  • Board members want to see the plan before they agree to serve.

  • Staff want to know the focus and deliverables that the organization expects of them. 

Good strategic planning is a process that gives all those vested in the organization an opportunity to provide input and comment.  It includes:

  • reviewing trends and opportunities, 

  • gathering information on best practices, 

  • identifying your organization's strengths and weaknesses. 

Writing a strategic plan usually involves a board retreat as well as staff input. It certainly requires the leadership of someone familiar with the process and with the organization. The planning process for every organization is unique; it must fit your organizational culture and board expectations.

You can use the information in this nonprofit online seminar to lead your organization through the strategic planning process.

Results-Based Planning: How to WOW Your Funders with Your New Strategic Plan

Date/TimeWednesday, October 13, 12n-1pm ET

Stop telling donors just what you do. Demonstrate impact with key, measurable strategic results!

Results-based strategic plans start with the results you want and develops the data you need to show you achieved them. Strategies, goals, and objectives come after you decide what you what to accomplish.

Results-based strategic planning shows you how to achieve the results you want.

Outcomes, with indicators and targets, determine the strategies adopted when using this technique. A results-based strategic plan will give your board the information it needs to monitor performance and manage the organization, as well as -- and this is important! -- produce a compelling message for donors and funders.

This webinar will give you a format for developing a results-based plan. We will focus on:
  • Writing strong, measurable and meaningful strategic results;
  • Learning about outcomes, indicators, and targets for defining and measuring your strategic results;
  • Providing an outline, examples, and sample tools for creating your organizations plan; 
  • Showing funders how much your customers benefit from what you do.
Participants will learn to craft measures of results and build results-based plans for their organizations.



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