Geri Stengel

 
 
 
 
 
 
 
 
 
 
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Upcoming Free Webinars

Want to have a brand that sticks? Give it a good story.

Date/TimeWednesday, March 17, 12n -- 1pm ET

The strength of your brand is your greatest asset during good times and most especially during tough times. That's when a strong brand can elevate your business above the competitive fray. A great brand is familiar; it speaks of integrity, character, quality, effectiveness, and reliability. It doesn’t matter if you’re a large corporation or a solo-preneur.  But how do you get your customers or clients to connect to your brand.  Much has been said on this topic, yet nothing can beat the impact and appeal of a good story to convey what YOU stand for.  In this webinar, Alan will

  • Explore the power of stories by looking at how they have inspired so many to transform ideas, attitudes, and even beliefs.
  • Describe how a few companies are using stories to recruit, retain and train staff and employees
  • Tell you why YOU should invest in stories
  • Give you ways as managers and leaders to start using stories right away
  • Present part of an exercise to demonstrate how stories can work for your business

Storytelling’s power is timeless.  But it’s timely, too. The wild and woolly marketplace is demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time for it.  It’s also demanding that we empower people – everyone – to constantly take initiatives.  And it turns out that stories are a – if not the – leadership answer to both questions. - Tom Peters

Cause Marketing Basics

Date/TimeWednesday, March 17, 2pm -- 3pm

Cause marketing has grown from virtually nothing in 1983 to an estimated $1.55 billion in 2009,  according to IEG Inc., a Chicago-based firm that tracks cause-related spending in the United States. It may be one of the only fundraising bright spots for 2010.  

Cause marketing helps non profits raise money and increase their visibility; corporations improve their reputations and increase profits; and consumers feel like they’re making a difference. The FREE webinar Cause Marketing Basics will help you decide if cause marketing is right for your organization. 

The webinar will help you answer:
  • What buy-in is needed within an organization to pursue cause marketing and how do I get it?
  • What motivates corporations to partner with a non profit?
  • How do I determine what value my proposition is to a corporation?
  • How do I price packages?
  • How do I insure that both the non profit and the corporation are satisfied at the end of the program?

The Power of Partnerships: Strategic Alliances for Sustainable Nonprofits

Date/TimeTuesday, March 23, 12n -- 1 p.m. EST

In a changing environment, organizational change is necessary for survival.

The environment in which nonprofits function today has changed dramatically. In the face of such change, nonprofit leaders must consider creative strategies to strengthen their programs and build capacity and, at the same time, maximize valuable human and financial resources.

Strategic alliances can be a wonderful way for nonprofits to meet challenges but only if the nonprofit is ready for the alliance, chooses the right kind of alliance, and finds the right partner. This FREE webinar will set you on the path to accomplish all three.

Strategic alliances include mergers, collaborations, and shared services.

Before undertaking a strategic alliance, nonprofit leaders must understand how to position their organizations to make the right alliance. 

The Power of Partnerships: Strategic Alliances for Sustainable Nonprofits will provide the essential information nonprofit leaders must consider before embarking on a partnership. It will help start the conversation at a nonprofit or its funder that signals a new direction and long-term sustainability.

8 Tax Secrets Rich Business Owners Know

Date/TimeWednesday, March 24, 2010, 12n - 1 p.m. EST

Your company’s Cash Flow System is the key to its long-term survivability, sustainability and, whether you realize it or not, the key to the growth of your personal assets and your prosperity.

The wealthy know how to make cash flow work for them and for their businesses. When you finish this free webinar, you'll be able to apply their secrets to your small business.

You've been sweating through the downturn. Now it's time to reap the rewards while ensuring your future and the future of your business.

This is personal.

This webinar will teach you how to:

  • Create a business-to-personal Cash Flow Cheat sheet.(Yes, of course it's legal!)
  • Buy assets that will last for your lifetime and for generations to come.
  • Spend your money on financial education, not on taxes.
  • Minimize taxes by controlling timing; time both your business and personal finances.
  • Systematically invest your money to grow assets effortlessly and, remember, your business is your biggest personal asset. You'll grow that, too!
  • Take money out of your business to invest in personal assets.
  • Pay yourself first.
  • Take a well-deserved vacation on the company.

Now, doesn't that sound both profitable and enticing?

Join the FREE webinar to learn how to implement these 8 tax secrets!

Cause Marketing Partnerships: Crafting the Ask

Date/TimeWednesday, March 24, 2pm -- 3pm, ET

Cause marketing helps nonprofits increase their revenue and businesses broaden their customer base. But it's a partnership between different cultures. Both sides need to be clear about the ground rules and implementation of the marketing campaign.

Crafting the Ask will guide you in the steps you need to take after you decide on a cause-marketing strategy.

This webinar provides a tactical approach to building strong cause marketing partnerships – from the initial approach through campaign execution and stewardship.

The best practices of cause marketing -- the ones that work for both nonprofits and their business partners -- will be clearly explained.

If you’ve ever wondered how to build and implement a cause-marketing program, this is the webinar for you.



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