
Date	October 18, 2011
Cost	$49
	REGISTER
	LinkedIn is a treasure trove for nonprofit development and outreach. What’s more, it is a great way to find potential board members who have a passion for your mission and the skills your nonprofit needs now. The profile of your next board member is in there. So, too, are the profiles of corporate and individual donors. Do you know how to find them quickly? You may already have connections to them. Do you know how to find out and get an introduction? After taking this course, you will know. More than 75,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions that can help you streamline your fundraising efforts and improve governance at your nonprofit. Best of all, this tool is free. What’s more, LinkedIn now has dedicated resources to the specific needs of nonprofits. It’s value to nonprofits will only get better. This online nonprofit management training course focuses on using LinkedIn to find board members and major donors, two of the most difficult tasks nonprofits face and two tasks for which LinkedIn is the social medium of choice. LinkedIn connects 120 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. The vcourse expands on LinkedIn: A Powerful Tool for Nonprofits by taking you deeper into the techniques for polishing the profiles of your organization and your executive team. In this online seminar, we’ll give step-by-step examples of using Advanced Search to prospect for both donors and board members. The curriculum will show you how to: determine your keywords, the basic ingredients of a successful profile create and perfect your nonprofit's profile ensure that the profile’s of management and board shine brightly get comfortable with advanced search develop your search criteria build your prospecting list find overlapping connections write a note that gets an introduction write the pitch build on LinkedIn relationships with in-person meetings and phone calls We’ll give you real life examples of nonprofits that have used LinkedIn effectively for both board development and fundraising so you can see how and why it works. LinkedIn is evolving; its new emphasis on nonprofits can only lead to better, more refined tools to meet the needs of nonprofits. Get in on the ground floor. Be ready to up your game when the options increase.
	Who Should Attend? Executive directors Development directors and staff Fundraising directors and staff
Instructor	Geri Stengel, Marc Halpert, Maria Semple, Geri Stengel, President, Ventureneer Geri Stengel is A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each. Bottom line: Geri knows teaching, she knows nonprofits, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese." Marc W. Halpert is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate. Since leaving the corporate world in 2001, Halpert has started two companies offering paperless electronic payment services to optimize the cash flow of and speed collections to: retailers, particularly small- and mid-sized businesses (Your Best Interest LLC) professional and membership groups, and not-for-profit organizations (e-giving). In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. Connect2Collaborate gives business people with whom he connects the opportunity to become clients of his customized cash flow and payment services. Everyone benefits simultaneously: improved business cash flow and new business collaboration. Maria Semple is principle of The Prospect Finder LLC, an organization that helps nonprofit organizations and financial advisors identify their best matches for donors or client prospects. Her firm specializes in prospect research on high-net-worth individuals, foundations. and corporations. She also provides training seminars and webinars for staff members who wish to augment their prospect research skills. Semple is a highly sought-after speaker whose past speaking engagements have included the Association of Professional Researchers for Advancement, the Support Center for Nonprofit Management, and New York University’s Heyman Center for Philanthropy and Fundraising. In 2007, she authored two downloadable and interactive prospecting tools, which include an extensive compilation of research resources.