Geri Stengel

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The Power of Women Entrepreneurs

Date/TimeMonday, April 2, 2012 2-3pm ET

Don’t underestimate the power, strength, and passion of the woman entrepreneur!

Founder of SmartGirls Way, Jean Brittingham brings her 20+ years of experience to show female entrepreneurs, and those longing to launch that new business they’ve always dreamed of, how to create real breakthroughs using their unique female strengths. Jean will show you the importance of leveraging those strengths to build business success.

Jean developed the SmartGirls mirror, a unique diagnostic testing tool to reveal natural capabilities and strengths. After extensive interviews with successful entrepreneurial women, Jean found six characteristics that differentiate the way men and women approach entrepreneurship. With this one-hour webinar, learn to:

  • leverage your strengths to build success for your business
  • embrace the role women will play in the economic recovery
  • capitalize on characteristics that differentiate men and women in entrepreneurship
  • use your talent to make the world a better place
  • use knowledge and networks to build a successful business

This webinar will show women starting a business or building their brand how to leverage gender-based skills into bigger businesses.

Webinar presented in collaboration with MYcorportation

Who Should Attend?
  • women small business owners and solopreneurs
  • women entrepreneurs
  • women who are starting a business
  • all passionate women seeking a “voice” in business


Jean Brittingham, founder, SmartGirls Way

SmartGirls Way is the vision of entrepreneur Jean Brittingham, who believes that women-owned businesses are the key to our future economic growth and a thriving world. Prior to starting SmartGirls Way, Jean founded Brittingham Partners and worked with a diverse client group that included Fortune 100 companies; innovative start-ups; local and national governments; and nongovernmental organizations (NGOs).

Jean has served on the Consumer Agenda Council of the World Economic Forum; as a strategic advisor and faculty member for the University of Cambridge Programme for Sustainability Leadership; and as an expert on gender equity for the Katerva Challenge; and sits on numerous business and nonprofit boards. Her career in sustainable business has spanned more than 20 years, ranging from the design of strategic collaborations to the implementation of programs across multiple sectors to promote and empower a sustainable future.

While working as a consultant to some of the world’s largest brands, Jean saw a need for the unique views and attributes that women can bring to conversations, businesses, and economies. Fueled by her creativity, intuition, and passion, Jean established the SmartGirls Way and created the content— including a book focused on women’s entrepreneurial strengths—to help rapidly scale the women’s entrepreneurial movement that will form the critical base for the next economy. She is an expert in sustainable development; communication; leadership and culture; economic and cultural innovation; women’s equality; and the future of entrepreneurship.