LinkedIn: A Powerful Tool For Nonprofits

DateAugust 10, 2011
CostFREE

For nonprofits, LinkedIn can be a development and outreach goldmine.

More than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base.

LinkedIn is also a no- or low-cost database that can be used to:

  • research donors
  • find board members with the skills and passion you need
  • get that all-important introduction to someone you want to know
  • brainstorm with peers
  • find volunteers and employees
  • connect with community leaders

It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm. 

LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 110 million personal profiles and more than 2.2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits.

For this webinar, we will have a panel of two LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.

This is a chance to learn how LinkedIn can enhance networking, increase the flow of donations, and find board members and potential partners who have the expertise you need and a passion for your mission.

Whether a novice or a long-time user of social media, bring your questions, from “Why bother?” to “What’s the best practice to achieve ...”  Our panelists will surprise you with simple ways in which nonprofits can power-up their LinkedIn presence. Both Marc Halpert and Maria Semple have a wealth of  practical suggestions and promise to avoid techno-babble. 


Who Should Attend?
  • Executive directors
  • Marketing/development directors and staff
  • Board members

Instructor

Geri Stengel is A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media.

At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each.

Bottom line: Geri knows teaching, she knows nonprofits, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese."

Bryan Breckenridge, Head of LinkedIn Nonprofit Solutions, see’s the world through an intrapreneur’s eyes having enabled thousands of nonprofits and commercial organizations to utilize the internet to meet their mission. This spring Bryan joined LinkedIn to launch their LinkedIn Nonprofit Solutions program. Previously, Bryan spent nine years at salesforce.com where he helped launch their program for nonprofits. Bryan keeps a popular blog called Belief Energy.

Marc W. Halpert is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate.
Since leaving the corporate world in 2001, Halpert has started two companies offering paperless electronic payment services to optimize the cash flow of and speed collections to:

  • retailers, particularly small- and mid-sized businesses (Your Best Interest LLC)
  • professional and membership groups, and not-for-profit organizations (e-giving).

In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. Connect2Collaborate gives business people with whom he connects the opportunity to become clients of his customized cash flow and payment services. Everyone benefits simultaneously: improved business cash flow and new business collaboration.

Maria Semple is principle of The Prospect Finder LLC, an organization that helps nonprofit organizations and financial advisors identify their best matches for donors or client prospects. Her firm specializes in prospect research on high-net-worth individuals, foundations. and corporations. She also provides training seminars and webinars for staff members who wish to augment their prospect research skills.

Semple is a highly sought-after speaker whose past speaking engagements have included the Association of Professional Researchers for Advancement, the Support Center for Nonprofit Management, and New York University’s Heyman Center for Philanthropy and Fundraising. In 2007, she authored two downloadable and interactive prospecting tools, which include an extensive compilation of research resources.