Green Marketing: Leveraging Your Social Responsibility to Improve Profit

DateDecember 5, 2011
CostFree

Can you improve the earth, your profits, and your customer base all at the same time, by doing the right thing and crafting a marketing strategy that reflects your commitment? Listen closely—because the answer is YES! 

Socially responsible businesses are more profitable than it’s-all-about-profit operations and are poised to build lucrative alliances with like-minded businesses as well as with nonprofits.

Your socially responsible practices can be the key to growth. Can you identify the green and ethical elements of your business that will attract socially conscious consumers and make them loyal advocates for you? Do you know how to build your reputation and grow your revenue by marketing ethical and sustainable practices?

In this webinar, you’ll learn affordable, ethical, and effective marketing techniques that will differentiate your business from the competition, give you the edge when corporations are looking for a “clean” vendor, and attract the ever-growing socially conscious consumer market.

You’ll learn to:

  • Identify your existing actions and policies most conducive to attracting socially and environmentally conscious consumers.
  • Create marketing strategies AND message points that easily bring your green and ethical practices to the attention of your best prospects.
  • Turn your customers into active participants in your marketing, who tell their friends about you because working with you is such a great, green experience.

This webinar is grounded in integrity, in caring about yourself AND in caring about others and the world around you. Its lessons are the fast track to business success in the 21st century.

Webinar presented in collaboration with MYcorportation


Who Should Attend?

Entrepreneurs who want to build their marketing skills,
Businesses owners who want to reach the socially conscious market


Instructor

International speaker Shel Horowitz's eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson, published in 2010 by Wiley) was on Amazon's environmental bestseller list for 18 months. The book documents how businesses can be green, ethical AND profitable. Using examples from Fortune 100 companies to solo-preneurs, the book lays out how ethics and green principles are not just about doing the right thing but also about profitability. Surprising principles are demonstrated that show why most businesses shouldn't even worry about market share. The book shows business owners how to form powerful partnerships, even with competitors; how to get your green message out without green-washing; and how to become a much deeper shade of green. Shel also writes the internationally syndicated monthly column, Green And Profitable.