Geri Stengel

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Cause Marketing: A Win-Win for Small Businesses and Nonprofits

DateJuly 26, 2011

Cause-marketing links your business to social good and community improvement, and helps customers feel good about spending their money with you. What’s more, you help a nonprofit. It’s a win-win strategy that every nonprofit, small business, and niche brand can access.

The majority of consumers will switch to a brand that is associated with a cause, according to research studies; this is particularly true of GenX, GenY and women.

Do you want to reach any of those demographics? Then what is your nonprofit waiting for? What is your business waiting for? Find your partner! It may be the pizza parlor down the street or a major corporation. It may be the local health clinic or the ASPCA. The options are right outside your door or at your fingertips with social media.

The hard part is making sure you choose a partner or a program that will enhance your reputation, increase your visibility, and give you a return on your investment, whether that return is measured in dollars, customers, volunteers, or in-kind services.

The second sticking point may be selling your plan to those within the organization and to your potential partner.

This free webinar will help you do just that. It covers cause marketing from the viewpoints of both what a nonprofit needs to get from its business partner and what the business needs to get from the nonprofit partner.

You'll learn:

  • The buy-in needed within a nonprofit to make cause marketing work and how to get it.
  • The benefits to small businesses from partnering with a nonprofit.
  • How to determine the value to a small business of partnering with you and vice versa.
  • How to price/value the cause marketing package.
  • How to insure that both the nonprofit and the small business are satisfied at the end of the program.

Who Should Attend?
  • Nonprofit executives, including the CEO, president and ED
  • Board members
  • Nonprofit chief financial officers
  • Fundraisers
  • Small business owners who want to be part of a cause-marketing effort


Geri Stengel , President, Ventureneer

Geri Stengel is founder and president of Ventureneer, a content marketing, marketing research and education company that helps companies reach small businesses. As a writer (author of Forget the Glass Ceiling: Building Your Business Without One and Stand Out In the Crowd: How Women (and Men) Benefit From Equity Crowdfunding and Forbes contributor writing about the success factor of women entrepreneurs), consultant, teacher (Kauffman FastTrac facilitator and former adjunct professor at The New School) and speaker, Geri has helped thousands of entrepreneurs take their vision to reality, develop their business plan, and learn the strategies and tactics they need to grow their businesses.

Geri Stengel