Geri Stengel

 
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Nonprofit

Nonprofit Insights

Mission Fit Essential in Cause Marketing Programs

Good news! Companies will have spent $1.61 billion on cause marketing in 2010, up 6% from 2009, according to International Events Group.

What's not to like about increased income for nonprofits and increased customer loyalty for businesses?

Nothing, as long as the cause-marketing partnerships are genuine, compatible, and do what they say they will do for the cause involved. Anything less calls into question the integrity of the nonprofit and may harm the ability of the sector to use this very good fundraising technique.

Trends in 2011 Will Be Same as They Were in 2010: Collaboration, Social Media, Integrity

Collaboration
Every conference I went to in 2010 stressed collaboration, whether in new forms of financing for social good, both nonprofit and social enterprises, or among co-workers, within sectors or across sectors to generate new products/services. If you didn't get the memo, check out some of the posts from the Social Impact Exchange 2010 Conference

Chipping Away At The Iceberg: I'm Thankful For That

Sometimes we lose sight of the forest for the trees. Yes, climate change continues. Yes, we are still fouling our own nests with toxic chemicals, garbage, and excess consumption. Yes, the gap between rich and poor continues to grow.



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