Geri Stengel

 
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How To

An informal, often short, practical advice or instruction about how to accomplish some specific task.

4 Ways A Small Company Differentiated Itself From The Big Boys

While working at a nonprofit that provided HR, finance, and technology support to community-based programs, the light bulb went off for Susan Kreeger — other small nonprofits and for-profit businesses need similar services. Kreeger’s specialty was HR. She started her company, RealHR Solutions, in 2005. Jill Krumholz became a partner in 2010. Her expertise is talent acquisition and employee development.

How To Construct A Socially Responsible Marketing Plan

By Amanda Haynes 

In the coming years, many companies and small business owners will need to consider how they can create a socially responsible marketing plan, since there has been a major initiative over the past few years to encourage businesses to do just that. Since companies are gathering more power these days, they're also feeling more responsible for things that go on in society. This means that they will need to be prepared to create marketing campaigns that provide people with useful and truthful information. There are many people who have begun creating these kinds of ads in these different commercials, since they are proving to be effective and simply the right thing to do.

10 Ways Women Can Dare To Grow Their Businesses Big

“While the number of women-owned firms is increasing faster than the national average, we see time and time again that women remain less likely to grow their firms to scale. Just 2% of women-owned firms have passed the million-dollar revenue threshold, compared to 6% of men-owned firms – and this gender gap is seen in every industry,” said Julie Weeks, President of Womenable, a consultancy focused on enabling women’s entrepreneurship.

4 Ways Entrepreneurs Can Grow Their Businesses

Entrepreneurs have a lot in common. Having had time to reflect over the holiday weekend, I thought I’d share what the most successful women entrepreneurs I’ve interviewed have in common.

4 Ways Entrepreneurs Can Grow Their Businesses

Entrepreneurs have a lot in common. I thought I’d share what the most successful women entrepreneurs I’ve interviewed have in common.

How Becoming A Thought Leader Can Build Your Business

Thought-leadership creates credibility, visibility, and brand loyalty. It’s a powerful tool in helping entrepreneurs grow their businesses.

I recently reconnected with Denise Brosseau whose new book will be coming out in January 2014. It’s called Ready to be a Thought Leader? How to Increase Your Influence, Impact, and Success. As a cofounder of Springboard’s first venture capital conference for women entrepreneurs and founder of the Forum for Women Entrepreneurs, she has seen how thought leadership has paved the way for her own success and that of others.

New services are expanding the network's value for growing companies

By Maria Semple

By now, you've been told over and over that your business needs to have a presence on social media. But whether you're a seasoned social media marketer or just a dabbler, you know the effort it takes to set up a social media channel and then monitor and maintain it.

4 Tips for Getting the Right Advisors for Your Business

Entrepreneurs don’t have to go it alone. They can put together an advisory board for their business made up of people who can provide insight into marketplace trends, gauge future trends, make introductions to customers, facilitate funding, and suggest alliances.

Research Says ʺBuy Localʺ Not Enough

By Ralph Allora

A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege.

4 Tips for Turning Your Passion Into a Growing Business

After 9 years of co-running a successful company, Shecky's, known for its Girls Night Out events that combine cocktails, shopping and networking. Claudia Chan wanted more purpose in her life.



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