Geri Stengel

 
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Geri Stengel's blog

7 Tips For Franchising Your Business

Franchising offers a way to grow your business, which depending on how fast you want to grow, you can do without giving up control to outside investors.

 
Read all of 7 Tips For Franchising Your Business on Forbes.com

Women Entrepreneurs Fuel Social Change and Economic Growth

How do men and women differ in boosting the economy and changing the world?

Read all of Women Entrepreneurs Fuel Social Change and Economic Growth on Forbes.com.
 
 

How to Use Your Entrepreneurial Connections to Grow

Brainstorming with other entrepreneurs is a sure way to grow your business and groups exist to do just that.

 
Read all of how to Use Your Entrepreneurial Connections to Grow on myturnstone.com. 

Want to Grow Your Business? Then Listen!

Successful entrepreneurs know that they don’t know everything and that listening is a key skill for business growth.

Read all of Want to Grow Your Business? Then Listen! on Forbes.com. 
 

Need Quiet? Optimize Your Office for Improved Focus

Introverts often get a bad rap, especially in entrepreneurship. Investors, employees and vendors who provide goods and services at a discount to startups are attracted to people who have the gift of gab. Even our work environment has been optimized for extroverts. Open space design, for example, has been heralded for optimizing collaboration and nurturing a strong culture while saving on rent.

While that sounds smart on the surface, it’s a shame when you consider that one-third to half the population are introverts, according to Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. Introverts do their their best work in quiet. Introverts are just as likely to contribute to a company’s success, but they need an environment with fewer distractions. In quiet spaces, we can listen to our own thoughts and that can be very productive, even for extroverts.

Read all of Need Quiet? Optimize Your Office for Improved Focus on myturnstone.com.

8 Tips For Crowdfunding Success

Whether you’re a startup or an existing business, a rewards-based crowdfunding campaign offers debt- and equity-free money to launch a product. That’s right! You don’t have to give up a piece of your company in exchange for money or pay interest on a loan.

Women are proving that they have the right stuff to be successful at rewards campaigns. I know this from first-hand experience and from women I’ve interviewed. I raised 71% more than my $7,500 campaign goal.

Women are organized, diligent, clear communicators, good storytellers and skilled marketers. The result: Women had a 70% success rate in reaching their Kickstarter goals vs. 61% for men. Further analysis showed that it was not women’s more modest financial goals that accounted for their higher rate of success, according to research conducted by Hebrew University, the Kauffman Foundation, and UC Berkeley.

I recently connected with Shelley Prevost of Torch, who exceeded her goal of raising $150,000 by 8%. Two thirds of parents want to limit or guide their children’s use of the internet, according to Alexandra Samuel, who researches the way we use the internet.Torch is a simple-to-use, smart router that allows parents to guide their children’s use of the internet.

So how do women do it?

Read all 8 Tips For Crowdfunding Success on Forbes.com.

How to Get Funding for Your Startup Online

Banks have been reluctant to lend money to startups and small businesses, but that doesn’t mean funding is unavailable. The truth is, even before the financial crisis, banks were holding back. According to  The State of Small Business Lending: Credit Access during the Recovery and How Technology May Change the Game, the economic crisis from which we are emerging only accelerated the banks’ reluctance to lend. But luckily for startups everywhere, the void left by banks has been quickly filled by online financing options.

Read all of How to Get Funding for Your Startup Online on myturnstone.com.

Tech: An Opportunity For Black Women and Investors

Black women who start tech-based companies represent an unnoticed but potentially lucrative investment for funders.

Read all of Tech: An Opportunity For Black Women and Investors on Forbes.com

What Dating and Angel Investing Have In Common

Like any long-term relationship, the match between entrepreneur and investor takes work and communication.

Read all of What Dating and Angel Investing Have In Common on Forbes.com.

 

5 Ways to Grow Your Business With A Little Help from Your Friends

After interviewing women entrepreneurs for the past four years, one fact stands out: Successful ones don’t do it alone.  Support comes in many shapes and sizes and from many different sources. I was reminded of this when I reconnected with Diana Lovett of Cissé Trading Co. who takes advantage of several different kinds support. We originally spoke about raising money when you’re pregnant or a new mother.

Cissé produces cocoa baking mixes, hot cocoa and ready-to-eat treats. Lovett has grown the company from a small regional player that sold in speciality markets to a national company selling in traditional supermarkets. She’s expanded her product line from foods you make to include foods that are ready to eat. All products are absolutely scrumptious.

Lovett built her company using a wide range of support systems.

Read all of 5 Ways to Grow Your Business With A Little Help from Your Friends on Forbes.com. 



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