Geri Stengel

 
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Geri Stengel's blog

Technology Makes Hair Big Business

Astute observation of the market and recognition of what women need are the keys to growing a business for Latina entrepreneurs.

Read all of Technology Makes Hair Big Business on Forbes.com.

How to Use Legal Technology to Cut Down on Legal Expenses

When you hear the word “lawyer,” you might imagine spending hundreds of dollars an hour for basic advice or to generate a simple contract. If legal services were less expensive, what legal agreements would you put in place to protect the business you’ve worked so hard to start and build?

 

How To Turn A Lifestyle Business Into An Empire

To build a business empire, you may only need to put existing ideas together in a new way.  

 

Digital Tools Guaranteed to Help You Be More Productive

The key to productivity is doing more with less. Technology – much of it free – comes to the rescue for small businesses that need to get more done in less time.

Read all of Digital Tools Guaranteed to Help You Be More Productive on myturnstone.com

7 Tips For Franchising Your Business

Franchising offers a way to grow your business, which depending on how fast you want to grow, you can do without giving up control to outside investors.

 
Read all of 7 Tips For Franchising Your Business on Forbes.com

Women Entrepreneurs Fuel Social Change and Economic Growth

How do men and women differ in boosting the economy and changing the world?

Read all of Women Entrepreneurs Fuel Social Change and Economic Growth on Forbes.com.
 
 

How to Use Your Entrepreneurial Connections to Grow

Brainstorming with other entrepreneurs is a sure way to grow your business and groups exist to do just that.

 
Read all of how to Use Your Entrepreneurial Connections to Grow on myturnstone.com. 

Want to Grow Your Business? Then Listen!

Successful entrepreneurs know that they don’t know everything and that listening is a key skill for business growth.

Read all of Want to Grow Your Business? Then Listen! on Forbes.com. 
 

Need Quiet? Optimize Your Office for Improved Focus

Introverts often get a bad rap, especially in entrepreneurship. Investors, employees and vendors who provide goods and services at a discount to startups are attracted to people who have the gift of gab. Even our work environment has been optimized for extroverts. Open space design, for example, has been heralded for optimizing collaboration and nurturing a strong culture while saving on rent.

While that sounds smart on the surface, it’s a shame when you consider that one-third to half the population are introverts, according to Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. Introverts do their their best work in quiet. Introverts are just as likely to contribute to a company’s success, but they need an environment with fewer distractions. In quiet spaces, we can listen to our own thoughts and that can be very productive, even for extroverts.

Read all of Need Quiet? Optimize Your Office for Improved Focus on myturnstone.com.

8 Tips For Crowdfunding Success

Whether you’re a startup or an existing business, a rewards-based crowdfunding campaign offers debt- and equity-free money to launch a product. That’s right! You don’t have to give up a piece of your company in exchange for money or pay interest on a loan.

Women are proving that they have the right stuff to be successful at rewards campaigns. I know this from first-hand experience and from women I’ve interviewed. I raised 71% more than my $7,500 campaign goal.

Women are organized, diligent, clear communicators, good storytellers and skilled marketers. The result: Women had a 70% success rate in reaching their Kickstarter goals vs. 61% for men. Further analysis showed that it was not women’s more modest financial goals that accounted for their higher rate of success, according to research conducted by Hebrew University, the Kauffman Foundation, and UC Berkeley.

I recently connected with Shelley Prevost of Torch, who exceeded her goal of raising $150,000 by 8%. Two thirds of parents want to limit or guide their children’s use of the internet, according to Alexandra Samuel, who researches the way we use the internet.Torch is a simple-to-use, smart router that allows parents to guide their children’s use of the internet.

So how do women do it?

Read all 8 Tips For Crowdfunding Success on Forbes.com.



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