What Do You STAND For? Why Branding Matters to Small Businesses

The premise of this FREE webinar is that all businesses, regardless of their size, age or locations, have a brand identity.  A brand is the sum of the good, bad and the ugly or your business.  It’s also defined by your receptionist and the music your customers hear when place on hold. Your brand is what you promise and what you deliver. It is this later point that REALLY matters to small businesses – You cannot afford to make false promises.  My goal is to first present some of the basic elements of good branding and then demonstrate how small and/or start-ups can use many of these techniques to define or refine their brand. In this webinar, I will engage the participants by challenging them on some of their pre-conceptions on what’s makes a brand and then do some exercises to get them to hone in or drill down on what’s distinctive about their product or service.

Whether you’re a solo-preneur, a freelancer or the CEO of a business with 10 employees, this webinar will provide invaluable tools and tips to strengthen your position and identity in the market place. If you like being challenged, this is for you.