Geri Stengel

Search Vistas Blog by Category

Vistas Blog Archive


Why Scoring Member Engagement Matters

Date/TimeTuesday, July 31, 2012 3-4pm ET

Member engagement has always been crucial to the ultimate success of any association. It’s no secret, then, that member engagement is imperative, yet it’s never been quantified in a consistent way.

In this webinar you’ll learn how to quantify member engagement with the Composite Engagement Score (CES), a new, unique, and powerful tool that measures engagement with a single number. With CES, you’ll be able to leverage that knowledge to give your members increased value and make your association stronger.

This webinar is hosted by CJW Consulting Services.


  • Align Your Engagement Objectives with Your Strategic Goals
  • Select Key Performance Indicators
  • Build a Model to Combine KPI’s into a Unified Measurement
  • Implement the CES Model Inside or Outside Your AMS
  • Leverage the CES Model with Analytics, Trends, and Alerts
  • Move the Needle to Improve Engagement

Who Should Attend?
  •  anyone responsible membership retention


Amith Nagarajan, co-founder, Aptify


Amith Nagarajan co-founded Aptify in 1993. He is responsible for the long term strategy of the organization as well as the day-to-day operational leadership. Amith focuses on finding new ways to leverage technology as a strategic business tool, arming organizations with the flexibility to ensure that change is an asset to their competitiveness. He actively works with Aptify’s staff, partners, and clients to lead the organization forward and is also a frequent speaker at many industry events. Prior to founding Aptify Corporation, Amith worked in the R&D laboratories at Hewlett-Packard Company in Palo Alto, California. He graduated from California Polytechnic State University in San Luis Obispo, California with a concentration in Business Administration.
AptifyFounded in 1993, Aptify provides powerful, flexible and comprehensive association and membership management software solutions to a global clientele. With a focus on delivering a complete solution for association business needs, Aptify offers the most flexible technology platform in the world – helping clients unlock their full business potential, without constraints.


Aptify has been named to the Inc. 500 list of the fastest growing privately held companies in America, as well as receiving recognition from Software magazine as one of the top 500 software companies in the world. Headquartered in Washington, D.C., Aptify maintains offices in California, Illinois, Pennsylvania, Louisiana and Pune, India. Aptify has a broad partner presence internationally, with local support in countries ranging from Australia to the United Kingdom.