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What Do You STAND For? Why Branding Matters to Small Businesses
| Date | December 12, 2011 |
| Cost | Free |
Your brand can be your greatest asset during good times and bad. A strong brand elevates your business above the competitive fray. So how do you make your brand stand for integrity, character, quality, effectiveness, and reliability?
No matter if you’re a large corporation or a solo-preneur, those are the qualities that your brand should bring to the customer's mind.
All businesses, regardless of their size, age or locations, have a brand identity. It is the sum of the good, the bad, and the ugly of your business reputation. It’s defined by the way your receptionist says "hello" and the music your customers hear when placed on hold as well as by the quality of your service and products. Your brand is the result of what you promise and how well you deliver on that promise.
What you deliver REALLY matters in a small businesses – you cannot afford to make false promises. The goal of this FREE webinar is to present the elements of good branding and demonstrate how small businesses and start-ups can define or refine their brand. The instructor, Alan Siege, will challenge your assumptions; give you best practices that are practical; and help you solve real-life problems. He'll give you understandable information that you can use immediately to make your business more visible and more highly regarded.  | |
Who Should Attend?
| |
Instructor | Alan Siege, CEO/Owner, Small Business Management Consulting Alan Siege, CEO/Owner of Small Business Management Consulting, which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork, American Express OPEN, Toilet Paper Entrepreneur, and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.  |
