Want to have a brand that sticks? Give it a good story.

The strength of your brand is your greatest asset during good times and most especially during tough times. That's when a strong brand can elevate your business above the competitive fray. A great brand is familiar; it speaks of integrity, character, quality, effectiveness, and reliability. It doesn’t matter if you’re a large corporation or a solo-preneur.  But how do you get your customers or clients to connect to your brand.  Much has been said on this topic, yet nothing can beat the impact and appeal of a good story to convey what YOU stand for.  In this webinar, Alan will

• Explore the power of stories by looking at how they have inspired so many to transform ideas, attitudes, and even beliefs.
• Describe how a few companies are using stories to recruit, retain and train staff and employees
• Tell you why YOU should invest in stories
• Give you ways as managers and leaders to start using stories right away
• Present part of an exercise to demonstrate how stories can work for your business

Storytelling’s power is timeless.  But it’s timely, too. The wild and woolly marketplace is demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time for it.  It’s also demanding that we empower people – everyone – to constantly take initiatives.  And it turns out that stories are a – if not the – leadership answer to both questions. - Tom Peters

• Solo-preneur
• Freelancer
• CEO of a small business with up to 20 employees