Social Media Best Practices for Nonprofits

DateMay 16, 2011
CostFREE

You've heard it a thousand times: Social media can transform the way nonprofits operate. The questions you really want answered are:

  • Which social media will help my nonprofit accomplish its mission?
  • How do we get started?
  • What are nonprofits like us doing with social media?
  • How do we make sure that what we do is worth the cost?

Social media are not created equal: Some are dynamite for advocacy, not so good for researching potential board members. Another may be great for getting answers to questions but not so good for fundraising.

You need to know which is which to develop an effective social media campaign.

Just ask the power-users who manage their media effectively. That's what we did, in our survey  Nonprofits and Social Media: It Ain't Optional! It's from these successful nonprofit users of social media that we derived the best practices you'll learn in this online seminar.

To prepare for the webinar, you might want to check out our second free ebook, Social Media for Your Nonprofit: Take Charge! This webinar is back by popular demand for its fifth airing, but it's not a rerun. It's an opportunity for a new group of nonprofit leaders to ask questions and learn from their peers.

This free nonprofit management training uses the real-life experiences of social media power-users to show you how to decide which social media are best for your nonprofits. We'll get you ready to use social media while keeping best practices in sharp focus. Anyone who might be part of your social media program – marketing, development, client services, human resources – will find useful, jargon-free information in this ebook.

We'll talk about:

  • raising money
  • building awareness about your cause
  • advocacy
  • mobilizing supporters

The class will be taught by Stengel, who is a recognized social media expert. She’ll show you how to focus your time on what really matters:

  • knowing whom you want to reach
  • what you want to accomplish
  • which social media reach your target audience
  • how to measure effectiveness

This isn’t theory: Geri will have real-life case studies and practical solutions to problems that nonprofits deal with everyday

Like all Ventureneer classes, you won't be overwhelmed with techno-babble and you'll be able to ask questions. You'll leave understanding your social media options and how they can work for you.


Who Should Attend?

Nonprofit staff at all levels of communications, marketing, development, advocacy, and public relations programs.


Instructor

Geri Stengel , President, Ventureneer

A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. 

At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each. 


Bottom line: Geri knows teaching, she knows business, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese." 

Geri Stengel