Watch Online
Date	April 26, 2011
Cost	FREE
	Social media's all the buzz these days but can it really help a small business professional or "solo-preneur? The answer is a resounding "Yes!" ... with the caveat that you have to know how to use LinkedIn strategically to increase your visibility and reinforce your professionalism. In this webinar, you'll get tips and straight talk on optimizing LinkedIn, the predominant social network for 60 million professionals and business people. It is targeted to the needs of small business owners, freelancers, and consultants who need visibility, recommendations, and accessible profiles to attract new clients and enhance relationships with peers, clients and vendors. You'll learn: How LinkedIn can enhance your personal network and build community; What critical steps a business must take so potential clients choose you; What are the best practices when making LinkedIn one of your networking tools. The instructor, Marc W. Halpert, will answer these questions and share examples of entrepreneurs who overcame challenges by strategic use of LinkedIn's potential. As a bonus, you'll learn The 5 Top Tips for the Care and Feeding of LinkedIn. This is another in a continuous series of Ventureneer seminars Marc has offered, each one breaking records for attendance and resulting in high praise for the quality of the presentations.
	Who Should Attend? Small Business Owners Freelancers Consultants
Instructor	Marc W. Halpert, Managing Partner, Your Best Interest LLC Marc W. Halpert is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate. Since leaving the corporate world in 2001, Halpert has started two companies offering paperless electronic payment services to optimize the cash flow of and speed collections to: retailers, particularly small- and mid-sized businesses (Your Best Interest LLC) professional and membership groups, and not-for-profit organizations (e-giving). In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. Connect2Collaborate gives business people with whom he connects the opportunity to become clients of his customized cash flow and payment services. Everyone benefits simultaneously: improved business cash flow and new business collaboration. He has been recognized for client service and is a frequent speaker at national, regional, and local conferences for small businesses and nonprofits. He has also authored articles on innovations in cash flow technologies, and on LinkedIn as a powerful branding power. He serves as an instructor at the University of Phoenix’s Fairfield County on-ground campus, where he teaches finance, management, and business ethics. He volunteers as a counselor at the award-winning Norwalk, CT chapter of SCORE where he provides expertise in e-commerce, nonprofits, and social media. He also teaches LinkedIn to job-seekers at Connect to Care at Westchester Jewish Community Services in Westchester County, NY. Halpert holds a BA in International Relations from the University of Virginia and his MBA in International Business from George Washington University.