Watch Online
Date	July 20, 2011
Cost	FREE
	If raising funds online is about technology, then raising funds through direct mail is about paper. The fact is that any form of fundraising is about the relationship between the nonprofit and the donor or prospect. Strengthen that relationship and you increase the frequency and amount of donations as well as the number of donors. Online marketing builds relationships; offline fundraising uses those relationships. Online fundraising includes your website, your e-newsletter, social media and their synergy. All of these leverage each other and they leverage your offline fundraising efforts. Online fundraising isn’t a new way of thinking; it’s just a new way of delivery. In this online seminar, you will learn: how to deliver your message to your most likely donors how do determine what combination of online and offline outreach is right for you which media builds donor loyalty and repeat giving how to leverage offline outreach with email and social media how to maximize synergy among media what works and how it works You’ll find out the strengths and weaknesses of online marketing, how to exploit the good and avoid the bad, and get real-life examples of doable online fundraising. As always, the webinar is interactive -- you get to ask questions -- and jargon-free.
	Who Should Attend? Directors and staff of development and marketing departments Executive directors
Instructor	Geri Stengel , President, Ventureneer A "graduate" of the corporate world, Geri is also a mentor and teacher, who is up to date on the latest and best marketing practices, including technology and social media. At Ventureneer, Geri uses Web 2.0 technology to make networking and learning affordable, convenient, and effective, and to market Ventureneer's services. Yes, she tweets, blogs, networks on LinkedIn and Facebook, and tracks the results of each. Bottom line: Geri knows teaching, she knows business, and she knows social media so she can help you bring your marketing, development or fundraising plan into the 21st century without numbing your mind with jargon or "computerese."