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The Next Revolution Is In Your Pocket

Watch Online
Date	January 25, 2012
Cost	Free
	Look around. Find one person you know without a camera in their mobile phone. You can't do it. Put that mobile phone in the pocket of a customer who just had a great experience with your brand. It becomes a PR megaphone, spreading the gospel of your business far and wide, and turning your customer into an evangelist for your brand. In the hands of a customer scorned, it becomes a nightmare from which you may not wake up. In this entertaining, humorous, and interactive webinar Peter Shankman -- entrepreneur, angel investor, marketing consultant, and pundit -- shares case studies from companies big and small that illustrate why good customer service will be the next big thing. He’ll also show you why having the best social media policies in the world won't help you if your entire company isn’t on board with: customer service, first and foremost branding and messaging, in second place marketing and social media, a distant third. Join Peter as he tells you how: A steakhouse’s customer service reaction to one single Tweet led to more than $1.5 million dollars in earned media, and a 125% increase in sales. An airline didn’t listen to a customer on distress but their competitor did and gave the customer a free ride home, a service that earned the competitor tens of thousands of dollars in new revenue. A free product giveaway online during Hurricane Irene turned into hundreds of thousands of dollars of sales and product awareness for multiple small businesses across the country. Get your business, no matter how big or how small, ahead of the revolution. The webinar is interactive, with time for Q & A.
	Who Should Attend? Small business owners Entrepreneurs Marketing directors and staff Customer service managers
Instructor	Peter Shankman, vice president, Vocus Peter Shankman, vice president and small business evangelist for Vocus PR Week Magazine has described Peter Shankman as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. An author, entrepreneur, speaker, and worldwide connector, Peter is recognized for his radically new ways of thinking about social media, PR, marketing, advertising, and customer service. Peter is best known for founding Help A Reporter Out, (HARO) which in less than a year became the defacto standard for thousands of journalists looking for sources on deadline, offering more than 200,000 sources around the world. HARO is currently the largest free source repository in the world and sends out more than 1,500 queries from worldwide media each week. In June 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.