LinkedIn for Intermediate Users

REGISTER
Date/TimeTuesday, January 18, 2011 2-3:30pm ET
Time
Cost$79
Suggested Prerequisite: Attendees should have a basic understanding of LinkedIn which means:
  • Completion of LinkedIn for Beginners, which is offered Jan. 11, 2011
        or
  • a profile that is at least 70 percent complete and at least 10 connections.

OK, you've spruced up your LinkedIn profile so it tells the world why they should work with you. Now you need to build your network by seeking out and getting involved with groups of like-minded people. 

In this 1 ½ hour virtual course, you'll learn how to ask others for help and how you can help others. You'll learn the meaning, value and tools to:
  • add connections,
  • mine connections,
  • ask for third level connections
  • ask for recommendations,
  • give recommendations to others you know and appreciate.
 
In short, you'll learn how to access and get results from LinkedIn’s powerful database of connections. Finding people through other people is the secret weapon of LinkedIn. It means you know about people before you call them, and get introductions to potential clients, investors, donors, board members, and employees.
 
With LinkedIn groups, you and your company can project your character, values, and expertise with greater depth; access information; and increase your internet visibility. When you finish this class, you'll know how to get the most out of the more than 771,000; LinkedIn groups and how to become well-known in your field through your groups. Find out:
  • Why belong to a group,
  • How to find groups to join,
  • How to best ask questions and answer questions within the groups,
  • Become part of a LinkedIn discussion group with fellow students,
  • Finally, you will develop an effective company profile page so your organization is easily found in the LinkedIn database. 
     
This course is designed for the person who has a polished LinkedIn profile (70 percent complete, at least 10 connections) and is ready to take the next step, by joining groups and engaging in discussions in a methodical, effective way that gives depth to that profile.
 
The class is the second in a 3-part series of classes that will take students through developing a compelling profile LinkedIn for Beginners  to using multi-media apps LinkedIn for Advanced Users. Get the solid foundation you need to move to the next level of mining LinkedIn's gold.
 
As always, questions are encouraged and techno-babble explained. This is personalized, practical, and – an important factor these days! – affordable. The Vcourse format allows interaction with the instructor and with fellow attendees. A LinkedIn discussion group will be set up so participants can network and converse beyond the confines of the course.
Syllabus:
  • Asking others to help me; helping others
  • Adding connections
  • Mining connections
  • Asking for 3rd level connections
  • Asking for and giving recommendations
  • Special considerations for nonprofits

    Groups and company profile pages:

    • Why belong to a group?
    • Finding groups to join;
    • Asking questions/answering questions;
    • Effective company profile page.
 

Who Should Attend?
  • Anyone in marketing, communications or public relations in business or nonprofits
  • Nonprofit leaders
  • Development directors
  • Solo-preneurs
  • Entrepreneurs
Instructor
Marc W. Halpert, Managing Partner, Your Best Interest LLC


Marc W. Halpert  is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate.
Since leaving the corporate world  in 2001, Halpert has started two companies offering  paperless electronic payment services to optimize the cash flow of and speed collections to: 

  • retailers, particularly small- and mid-sized businesses (Your Best Interest LLC)
  • professional and membership groups, and not-for-profit organizations (e-giving).

In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. Connect2Collaborate gives business people with whom he connects the opportunity to become clients of his customized cash flow and payment services. Everyone benefits simultaneously: improved business cash flow and new business collaboration.

He has been recognized for client service and is a frequent speaker at national, regional, and local conferences for small businesses and nonprofits. He has also authored articles on innovations in cash flow technologies, and on LinkedIn as a powerful branding power.

He serves as an instructor at the University of Phoenix’s Fairfield County on-ground campus, where he teaches finance, management, and business ethics.

He volunteers as a counselor at the award-winning Norwalk, CT chapter of SCORE where he provides expertise in e-commerce, nonprofits, and social media. He also teaches LinkedIn to job-seekers at Connect to Care at Westchester Jewish Community Services in Westchester County, NY.

Halpert holds a BA in International Relations from the University of Virginia and his MBA in International Business from George Washington University.