If you have a blog, do you wonder why you don’t have more readers? If you don’t have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we’ll discuss ways to drive more traffic and create greater engagement with your posts.

This webinar is hosted by CJW Consulting Services.

Takeaways:

Master the right language for:

Little-Understood Factors that Could Affect Your Blog Readership
How to Build a Blog Worth Sharing
Why Your Blog Promotion Strategy Sucks, and How to Fix It

Who Should Attend?

marketing and communications managers and staff
community development managers and staff
public relations managers and staff
webmaster

Instructor

Claire Axelrad,

Claire Axelrad, J.D., CFRE has 30 years of frontline development and marketing leadership experience working for arts, education, health/social services and community organizations in all aspects of resource development, strategic fundraising planning, marketing communications and strengthening boards and volunteers. Named by AFP/GGC as the “Outstanding Fundraising Professional of the Year” in 2010, her passion is instilling an institution-wide culture of philanthropy to further the vision, mission and values of the organization in service to the community. She participates in mentor programs and teaches in such areas as development/marketing integration; nonprofit management; strategic planning; board development; legacy development; major gift stewardship; annual giving donor identification and cultivation; succeeding with special events and engaging supporters in giving conversations.

Axelrad Social Benefit Consulting specializes in nonprofit management, marketing and fundraising consultation:

(1) Assessing challenges;

(2) Creating strategic plans with an eye to increasing revenues and efficiencies;

(3) Assuring plan implementation in a manner that amplifies effectiveness;

(4) Nurturing innovation and growth, and

(5) Building successful teams through hiring, mentoring, coaching, teaching and engaging internal/external stakeholders.

Areas of focus include constituent centered service, strengthening individual, business and foundation partnerships; generation of new sources of revenue; cost savings; integration of marketing across multiple channels; creation of supportive infrastructures to improve efficiency, and outcome evaluation.