How to Grow Your Business With Email Marketing

DateOctober 11, 2011
CostFREE

This webinar was so popular in July that we’ve brought the instructor back for those who missed it the first time.

Email is the ideal complementary tool to social media. With it, you can grow your message virally! It’s a great way to reach customers and donors and interest them in what you have to offer. And you already know how to use it.

In this webinar, you’ll learn to ratchet up the impact of your email marketing to increase its response rate. Let your email be all that it can be!

We’ll show you best practices and winning strategies in this comprehensive look at what email can do and how it can help you:

  • get and keep customers
  • increase delivery and open rates
  • write good headlines and content
  • save time
  • get readers to take action
  • incorporate social networking

You'll discover that even in this era of social media, your old friend -- email -- is an affordable, practical way to connect with your customers, convert leads into customers, strengthen your relationships with them, and grow your business.

In this online seminar, you’ll get specific, actionable advice and tools to create effective email marketing campaigns. It’s for those just considering an email marketing program and those who have a few campaigns behind them.

You’ll learn why email marketing works and why you should use it. We’ll show you how to:

  • keep customers and prospects coming back by staying at the “top-of-their-minds;”
  • use email to grow your social media base;
  • create a professional look;
  • increase the impact of your email newsletter;
  • grow your business through referrals;
  • see who opens, clicks, and forwards your email so you can take action

What are you leaving on the table with a less-than-the-best email marketing program?


Who Should Attend?
  • Solo-preneurs
  • Marketing managers
  • Nonprofit communications staff

Instructor

David Fischer , Founder, Solutions for Growth

David Fischer founded Solutions for Growth to help small businesses increase sales and grow.  He has more than 20 years of marketing experience across a range of industries.  His corporate experience taught him which marketing techniques can be successfully applied to small and mid-sized businesses.  Because he focuses only on small and mid-sized businesses, David understands their unique needs. He provides professional advice and practical implementation of marketing techniques that have been proven successful over time.

As a "Certified Expert Business Partner" of Constant Contact, he has managed hundreds of email marketing programs, newsletters, and promotions that brought high delivery, open and click-through rates for his clients.