Geri Stengel

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Best Practices in Email Marketing for Small Businesses and Nonprofits

DateJune 6, 2012

In spite of complaints about overloaded inboxes, statistics show that email marketing is very effective for businesses and nonprofits alike.

We’re not talking about creating spam! In fact, we’re talking about how to make your mail both welcome and read.

In this webinar, you’ll learn about permission-based email marketing and best practices you can put into place immediately to help your organization get better results when you hit “send.”

In this webinar you’ll learn:

  • why you use an email service provider instead of your Yahoo, Gmail or Hotmail account to send out mass emails
  • how to comply with laws governing email marketing
  • how to build a permission-based list and grow that list
  • how you can create valuable content people will want to read
  • how to make sure your email lands in your reader’s inbox and not their spam folder
  • ways to increase your “open rates,” that is, the number of people who actually open and read the email

In addition, we’ll discuss how you can spread your valuable content through social media channels.



Webinar presented in collaboration with MYcorportation

Who Should Attend?
  • Small business owners
  • Solo-preneurs
  • Nonprofit marketing and development executives



Maria Semple , Principal, The Prospect Finder

Maria Semple, Principal of The Prospect Finder LLC, is an experienced researcher, trainer, and frequent speaker on prospect research, email marketing, and simple social media strategies. She consults with nonprofit organizations, financial services firms, and small businesses interested in finding the best prospects for long-term business relationships. Semple authored two downloadable and interactive e-books, filled with dozens of prospecting resources. Check them out at The Prospect Finder.

Maria’s firm is also a Constant Contact Solutions Provider, assisting small business owners and nonprofits with their email marketing needs and social media strategies. Maria is a Constant Contact Local Authorized Expert, who conducts seminars on leveraging the power of email marketing and social media. Finally, as a “LinkedIn Evangelist,” Maria helps nonprofits and small businesses understand how to LinkedIn to increase visibility.