10 Tip Checklist So Your Website Makes the Sale

Your website is your calling card; it can make or break a sale. And you don’t have to spend a lot of money to have one that makes the sale.

You do have be smart about how you present yourself and your company. Great home pages are designed strategically so your customer has a good first impression of you and can easily move from just browsing to ca-ching!

Find out what you’re doing right and what you can improve with our 10 Tips Checklist for your site.

• Does your website incorporate your branding?
• Is your website offering benefits to your visitors?
• Is it helping visitors qualify themselves as customers/leads?
• How’s your Information Architecture working for you?
• How do you define success for your site?
• Is your site eye candy or an eye sore?
• Has it been updated in the last 12 months?
• Can visitors find what they want easily on your homepage or is it the Encyclopedia Britannica?
• Have you engaged your visitors so that they stay? Return?
• Do you know how to approach your target audience, how they want to be “told and sold?”

These questions aren’t as easy to answer as you may think; yet dealing with them can revitalize your sales at little cost. Sandra Holtzman, long-time marketing expert, will expand on the checklist and help you find the answers for your business.

Communications directors
Small business owners
Entrepreneurs