Wake Up Your Nonprofit Brand! How to Distinguish Your Organization and Reach Donors in a Down Economy

This hands-on session is a FREE Webinar designed specifically for small and mid-sized social service nonprofit organizations. Facing increased pressures from all sides, it is more important than ever for organizations to distinguish themselves and to have a compelling message that appeals to members and donors. This seminar will help you to:

• Understand what branding is all about
• Learn how to review your brand
• Differentiate your organization from ones with similar missions
• Tell your organization’s story to appeal to donors
• Use emotion, authenticity and credibility to build your brand   
  

   

You will also learn:

• The elements of an effective organizational name
• The role that logos and icons play
• How effective taglines can help your organization 
   

In this FREE webinar, you will see examples of branding campaigns, participate in a hands-on activities to clarify your  organization’s brand, and get to “Ask the Expert” your branding questions. 
 

Executive Directors, Marketing and Communications Staff, Development Directors, Board Members