Geri Stengel

 
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Why The Force Will Be With Women Entrepreneurs In 2016

What’s good for women is good for the economy.

Economists and academics agree women entrepreneurs are an under-tapped force that can rekindle economic expansion. Women are becoming more entrepreneurial. Women own 36% of all businesses, according to the 2012 U.S. Census ‒ a jump of 30% over 2007.

My 10 reasons the force will be with women entrepreneurs are a mix of marketplace trends, expanding financing options, and the growing recognition that support is needed and is effective. The biggest challenge women face when starting and growing their businesses is access to capital, especially equity financing, as I was reminded by Sharon Vosmek, an economist and CEO of Astia ‒ a nonprofit that identifies and propels high-potential women-led companies with expertise and money. Female entrepreneurs start companies with 50% less capital than male entrepreneurs, according to Access to Capital by High-Growth Women-Owned Businesses, research commissioned by the National Women’s Business Council (NWBC). So no surprise, money is a large focus of the article. I’ve also included resources in case you want to go deeper into a topic.  

Read all of Why The Force Will Be With Women Entrepreneurs In 2016 on Forbes.com

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