Geri Stengel

 
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Engaging Philanthropists and Opening New Channels and Sources of Growth Capital

It’s marketing 101: Emphasize the benefits to the consumers, not the benefit you gain by selling to them.

So, too, with philanthropists and high-net-worth individuals, according to panelists addressing Engaging Philanthropists and Opening New Channels and Sources of Growth Capital at the 2011 Social Impact Exchange’s Conference On Scaling Impact.



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