Geri Stengel

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How Necessity Is the Mother of Creating a Business

In 1995, Julie Azuma, the mother of a newly diagnosed autistic daughter, went from store to store, trying to find the educational materials her daughter needed. Along the way, she’d joined a listserve -- remember those? -- for parents of autistic children so she knew that other parents were as frustrated as she was.

Businesses Bloom from the Seeds of Discontent

Disturbed by the wasted money and ecological irresponsibility of buying toys, then throwing them away after a month? Want organic clothes for your baby? Can’t find the learning tools your special needs child needs? How about being able to sample high-end beauty products without cruising the counters of department stores? Or you “never have anything to wear” when an important occasion comes up? And, oh, those hot flashes!

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