Geri Stengel

 
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Vistas: Geri Stengel’s Blog: Transparency

Can Social Media Change The Way Government Works?

Every day in every way, social media are changing the way the world works.  Now it’s the Consumer Financial Protection Bureau that is using Twitter to find out what kind of protection consumers want.

Pink Ribbons Show Power of Cause Marketing

If you aren't a fan of cause-marketing, you might look around you this month and reconsider. How many pink ribbons do you see?

That's the power of cause marketing. Organizations from Yoplait to the Susan G. Komen Run for the Cure are sending a message everyone instantly recognizes: that pink loop of ribbon means both donate and get a breast exam.



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