Geri Stengel

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Vistas: Geri Stengel’s Blog: Socially conscious companies

Green, Global, or Just Plain Good: Cause Marketing and Socially Conscious Companies

 By Nina L. Kaufman, Esq.

Do you wish you could do well by doing good? Would you like “green” to mean both earth-friendly and solid profits for your company? Do you want your business to prosper without having to feel that you’re a greedy capitalist? If so, you may want to consider “cause-related marketing” and its cousin, socially conscious companies, for your business model.  

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