Vistas: Geri Stengel’s Blog: Small businesses

How Savvy Small Businesses Use Crowdfunding

Women-owned businesses start life with significantly less capital than those owned by men. How can a business grow if it starts life undernourished? Yet, if you’re a woman business owner, your business will start with less and raise less as it grows. If you settle for that situation, you’ll likely end up with less to show for your trouble, a smaller, less successful business than if a man had come up with the same idea and energy, according to a key Department of Commerce survey of women-owned companies across the U.S.

Small Businesses Build Big Revenue Gains with Small Business Saturday

Tracey Harding is one smart business woman. She is co-owner of Kidz Enterprise Toys, in Tyngsboro, Massachusetts, just a few miles from New Hampshire, where shoppers can save money instantly because they don’t have to pay sales tax.

How to Keep that Community Character You Love: Support Small Businesses

When you think of your favorite store or restaurant, chances are it’s a local independent, small business. It has charm and character that contribute to the distinctive character of your community. Its customer service is excellent and personal: They know you.

How Necessity Is the Mother of Creating a Business

In 1995, Julie Azuma, the mother of a newly diagnosed autistic daughter, went from store to store, trying to find the educational materials her daughter needed. Along the way, she’d joined a listserve -- remember those? -- for parents of autistic children so she knew that other parents were as frustrated as she was.

Geri Stengel of Ventureneer and Maisha Walker of Message Medium on FoxNews Live

Geri Stengel of Ventureneer and Maisha Walker of Message Medium appeared on FoxNews Live on Friday, May 18, discussing their survey collaboration, Ditch Digital Dabbling: How Small Business + Nonprofits Can Master Online Marketing.

The Ditch Digital Dabbling report analyzes the data from the survey recently fielded by Ventureneer & Message Medium. 

Powerful information for every need

  • Download the free excutive summary to see how online marketing can save failing businesses, create opportunities, and find talent for both small businesses and nonprofits.
  • For a deeper dive, the full report gets you access to the “members only” online marketing case studies. It shows you how to choose the social media that are most effective for your goals and target market, and how to make your investment pay off. It also explains in plain English the best uses for each online marketing platform.
  • The extended corporate report outlines suggestions for corporate engagement with small businesses and nonprofits. This report gives you a new approach for reaching this large market, an approach that will help small businesses and nonprofits grow while building your brand and the loyalty of your customers in these sectors.

Recharged and Rarin’ to Go with Outcomes of Latest Social Media Research

Another day off to recharge and reflect: I visited Washington Irving's home at Sunnyside, just north of New York City. Lovely day immersed in history, literature, and the fresh air of the Old Croton Aqueduct Trail.
 

How to Overcome Fear of Social Media Metrics

Number crunchers love them; the rest of us are intimidated by them.

Analytics and metrics for social media are so bountiful as to be either a feast or overwhelming, depending on your attitude toward numbers. But the one thing they are not is insufficient.

Have Your Feet On The Ground When Looking At The Cloud

As I said in The Cloud: Not As Airy As You Thought, cloud computing is a boon to startup nonprofits and businesses as well as those that are growing.

Small Business Support Isn’t Just One Week Each Year

It’s almost over. Small Business Week will end tomorrow and with it, many of the promotions and much of the hype. The conference will be over, the Twitter feeds will fade away. Back to business as usual.

Social Media Best Practices For Nonprofits Can Guide Small Businesses, Too

My recent emphasis on social media for nonprofits is really an emphasis on best practices, guidelines, and why-bother-with-it for small businesses as well.

Small businesses face many of the same problems that nonprofits do:

  • small staff
  • not much money for marketing
  • need to expand customer (for nonprofits, donor) base


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