Let’s get down to brass tacks: It’s all well and good to say that brick-and-mortar stores need great customer service in order to compete in an e-commerce world but how do pull it off?

Book Shows Businesses How Social Responsibility Can Improve Profits

by Geri Stengel on Nov 29, 2011 - 12:20am

corporate social responsibility customer loyalty marketing social responsibility Small Business small business social responsibility Social Media Social Responsibility

Despite what Gordon Gekko of Wall Street fame said, greed isn’t good. Not for the planet, not for communities, and not for the corporate bottom line.

How-tos of Cause Marketing for Businesses, Nonprofits Laid Out in New Book

by Geri Stengel on Sep 19, 2011 - 12:20am

cause marketing Nonprofit nonprofit fundraising Review Small Business small business marketing small business social responsibility

Both nonprofits and small businesses stand to gain a lot from cause marketing. As you know, that’s a partnership between a business and a nonprofit to raise money for the nonprofit and attract new customers or more sales for the business. For big examples, think Project(RED) and its partnerships with clothing manufacturers. Or Home Depot and KaBOOM building playgrounds together.

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