Vistas: Geri Stengel’s Blog: Small business differentiation

In a Crowded Niche, Personality and Values Matter

Let’s get down to brass tacks: It’s all well and good to say that brick-and-mortar stores need great customer service in order to compete in an e-commerce world but how do pull it off?

Connection to Customer Gives Small Businesses an Edge

Homogeneity may be on its way out, which means local small businesses have another edge (the first is trust) People trust small businesses more than they trust their government or even their preachers.)



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