SalesForce Starts With Vision and Values, Ends With Success

I can't think of better guidelines for social entrepreneurs, nonprofit leaders, and small business owners than that of Marc Benioff, CEO of Salesforce, a very large, socially responsible business.

As quoted by AP, Benioff describes his philosophy as the V2MOM process. It stands for the vision, the values, the methods, the obstacles and the measures.

  • Vision, what do I want? 
  • Values, what's most important about it?
  • Methods, how do I get it? 
  • Obstacles, what will prevent us from having it?
  • Measures, how will we know we have it?

To me, that is an accurate distillation of the steps values-driven small business owners, social entrepreneurs and nonprofits must take in defining their missions, and staying the course.

That last item – measuring – is key. It shows you when you have achieved your mission but, equally important, it can show you when you haven't, and why. Including it acknowledges a fact people often overlook: Nobody gets it right the first time; everything needs to be tweaked.

But all five steps in the V2MOM process make sense. How do you know if you got what you want unless you have a clear vision of what it is that you want?

The "values" step makes you consider what you will do to achieve that vision. Will you cross lines, cut corners, or stand on principle?

A good evaluation of methods will take you outside the box, to innovation or change in the way things are done now.

Thinking about obstacles helps you think through contingencies and is business planning 101.

Apparently this formula works well for The company, which rents customer-management software in the cloud, has 77,000 customers around the world and is expected to earn revenues of about $1.5 billion this year.

Also impressive is the SalesForce Foundation to which the company gives 1 percent of its time, 1 percent of its product and 1 percent of its equity:

  • Employees get 6 paid days off each year to work for causes of their choice. 
  • Free Salesforce licenses are given to nonprofits, to good effect.
  • Stock in the company is used to fund grants to nonprofits.

And in 2009, SalesForce was one of Fortune's 100 Best Companies to Work For.

Which goes to show, yet again, that concern for people and the planet can go hand-in-hand with profits and growth.

What do you think of V2MOM? Does your organization have a similar guideline?

Las Vegas Youth Addressing Adults Issues

Yes Our Youth Organization has similar guidlines because we have a major concern for the youth, Because The children are our most precious gift and they can not be forgotten not even on vacation. We are very passionate about this and people are beginning to listen. Community Central Tv - was our 1st. Radio Interview
To Listen click here-

Who are We? Las Vegas Kids Addressing Adult Issues
The Little Visitors of Vegas Inc.
A Youth group made for the visiting youth, and staffed by the local youth, We will provide an alternative for the Visiting parents traveling with their own children,teens, and young adults.Assuring that they will really enjoy their long awaited vacation, in a fun and relaxing way.This youth adventure,sightseeing,excursion & tour service youth organization is 1st. of its kind here in las vegas,Made up of a unique group of talented and bright students,looking to bring about a positive change.

Although Las Vegas is well known as The Entertainment Capital of The World with over 50 million visitors per year, more than half are traveling with their children. Our services will help boost our weakened economy by creating new jobs as a single point of entry to the field of travel & tourism for the las vegas youth. We will also address other issues concering children that have been over-looked for many years, such as [1. Preventing Child Abandonment- many parents are still leaving their unsupervised children alone inside their hotel rooms and on hotel properties,causing potential danger as well as a large number of incident related accidents in/on hotel properties.[2. Preventing The Possible Arrest of the visiting and teens and young adults because most parents are not aware of the 9:00pm Curfew on The Las Vegas Strip and many unaccompanied minors are sometimes arrested because of it.

The idea was created over 10 years ago, by a grandmother
who believed enough is enough. Why a city as large as Las Vegas
"The Entertainment Capital of The World" over 50 million visitors per year,half of which are traveling with their children, teens and young adults,had almost nothing in the way of entertaiment for the children. Were " Little Visitors of Vegas Inc." and
Were Going Places !

Las Vegas 1st. African American Youth Tour Organization
May Each One Reach One, And May Each One Teach One !
Help get the word out for us Thank You!