Geri Stengel

 
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Surveys Are a Great Marketing Tool: Ten Tips for Doing It Yourself

With the right survey, you can gain interesting insights into a market. For nearly 30 years, I've conducted mail, online and telephone surveys for organizations such as The Wall Street Journal, Dow Jones, MasterCard, Mathew Bender, the New York City Chapter of NAWBO and Governance Matters. For the first time I’m putting my skills to use, conducting a survey for my own company, Ventureneer.


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