Geri Stengel

 
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Vistas: Geri Stengel’s Blog: Organic farming

Fair Trade is More Than a Label

The Money Is in the Chocolate
You’d think that the economic value of a product would be in the raw material. To a small degree, you’d be right. But the greater value by far is in the production process, especially in high-end products such as gourmet chocolate. Making chocolate generates five times more income than fair trade cocoa, even if your beans are considered the finest in the world, according to Tim McCollum of Madécasse.



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