Geri Stengel

 
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Vistas: Geri Stengel’s Blog: Nonprofit integrity

Mission Fit Essential in Cause Marketing Programs

Good news! Companies will have spent $1.61 billion on cause marketing in 2010, up 6% from 2009, according to International Events Group.

What's not to like about increased income for nonprofits and increased customer loyalty for businesses?

Nothing, as long as the cause-marketing partnerships are genuine, compatible, and do what they say they will do for the cause involved. Anything less calls into question the integrity of the nonprofit and may harm the ability of the sector to use this very good fundraising technique.



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