Vistas: Geri Stengel’s Blog: Nonprofit fundraising

What Crowdfunding Can Do for Nonprofits and Donors

A lot of good is being done around the world and lots of people want to support those good works. But it’s hard to expose grassroots organizations to potential donors around the world and it’s hard for donors to learn about projects that excite their interest.

Social Media Can Attract Big Fish As Well as Small Fry

Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as United to End Genocide.

How to Use LinkedIn for Nonprofit Fundraising

LinkedIn isn’t some stodgy place where people post their resumes. It’s a no- to low-cost database that is a rich source of information about potential major donors, board members, employees, and strategic allies.

Can Your Nonprofit Use $25,000 to Ramp Up Its Mobile Presence?

As the results of Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing demonstrate, nonprofits need to take a deeper dive into online media. Well, an opportunity is knocking at your door.

12 Ways To Make Your Online Fundraising Campaign Stronger

by Farra Trompeter

As a nonprofit fundraiser, this is my favorite time of year. While others make vacation plans, I work with my colleagues to devise exciting integrated fundraising campaigns for nonprofit organizations. 

Study after study shows how most nonprofits see their biggest influx of donations—especially those that come in via email/web/social media—during the last few months, if not days, of the year.

Fellow Big Duck strategist, Rachel Hope Allison, and I have focused on developing online fundraising strategies and campaigns for more than 10 years. With that experience in hand, along with previous training in direct mail and telemarketing programs for nonprofits, we’ve developed a handy list of 12 ingredients for successful multi-channel or integrated fundraising campaigns.

Nonprofit Giving Has Changed. Does Your Nonprofit Measure Up?

$23 billion. That’s the decline in giving from 2007 -- the peak giving year -- to 2010.

Online Fundraising: It’s Where You Want To Be

If raising funds online is about technology, then raising funds through direct mail is about paper. Of course, neither is true. Online fundraising, like all forms of fundraising, is a way to form and nurture a relationship between your nonprofit and donors or prospective donors.

How-tos of Cause Marketing for Businesses, Nonprofits Laid Out in New Book

Both nonprofits and small businesses stand to gain a lot from cause marketing. As you know, that’s a partnership between a business and a nonprofit to raise money for the nonprofit and attract new customers or more sales for the business. For big examples, think Project(RED) and its partnerships with clothing manufacturers. Or Home Depot and KaBOOM building playgrounds together.



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