Geri Stengel

 
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Vistas: Geri Stengel’s Blog: Nonprofit branding

“Outside the Box” Marketing Reaps Big Rewards on a Small Budget

I’m sure you are all aware that the cost of advertising is just plain…well…outrageous. Placing ads in magazines, newspapers, and on the radio can cut deep into a business owner’s pocketbook. So what are small- to medium-sized businesses supposed to do? You sure can’t compete against the advertising budgets of the big guns! And if you try to say, “Why bother advertising or marketing at all?” you risk going completely unnoticed, which could put you out of business.

Why LinkedIn Company Pages Matter to Nonprofits Part 2 of 5-part series

By Marc W. Halpert and Colleen McKenna

Editor’s note: “Company Pages” may sound like something only for-profit businesses should care about. But those pages provide valuable visibility to nonprofits as well. On Wednesdays, we’ll be running a five-part guest series on how nonprofits can reap significant benefits from LinkedIn’s Company Pages.

 A complete LinkedIn profile is essential if you are to reap the benefits of LinkedIn’s connections and every individual profile adds value to the company profile.



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