Oh how I hate to see ‘click here’ it is so unimaginative, screams potential scam or worse – malware. So why oh why are marketers still relying on ‘click here’ as a call to action?

5 Ways to Improve Your Networking

by Guest Blogger on Mar 26, 2013 - 12:20am

Marketing mindset networking

by Lauren Fritsch

I’ve received a ton of questions lately about networking: how to do it effectively, how not to be the weirdo, how is it like dating, how to follow up, how not to waste your time with losers, what is different about networking with women vs. men, how to network online, networking mistakes amateurs make.

Creating an Effective Print Publication

by Guest Blogger on Mar 12, 2013 - 12:20am

How To Marketing marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

by Howard Adam Levy

In our last article, Rise of the Magazine: How Nonprofits Are Harnessing the Power of Print, we looked at how different organizations were accomplishing their goals through print magazines and newsletters. In this article, we discuss some tips for creating an effective print publication.

Creating an Effective Print Publication

by Guest Blogger on Mar 12, 2013 - 12:20am

How To Marketing marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

by Howard Adam Levy

How to Use Crowdfunding for Education

by Guest Blogger on Feb 26, 2013 - 12:20am

crowdfunding fundraising Learning Marketing microfinancing Research

by Miriam Clifford

John F. Kennedy’s quote about the goal of education could very well be applied to a discussion of crowdfunding today. Crowdfunding has emerged in education as a means to make private dreams a reality through collective microfinancing. Crowdfunding spread as an idea as artists, idealists, and entrepreneurs looked for ways to harness the power of the technology to finance their ideas.

Long Live Print: How Nonprofits Are Harnessing the Power of Publications

by Guest Blogger on Jan 29, 2013 - 12:20am

How To marketing Marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

By Howard Adam Levy

Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way.

Long Live Print: How Nonprofits Are Harnessing the Power of Publications

by Guest Blogger on Jan 29, 2013 - 12:20am

How To marketing Marketing Nonprofit nonprofit magazines nonprofit newsletters nonprofits

By Howard Adam Levy

Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way.

4 Steps to Creating a Successful Cause Marketing Campaign

by Geri Stengel on Jan 22, 2013 - 12:20am

cause marketing How To Marketing Nonprofit Small Business Social Responsibility social responsibility socially responsible companies

I’ve periodically written about and conducted online and person seminars about cause marketing. I was delighted to read this series on the subject from my colleague Ralph Allora, co-founder and marketing director at TRAY Creative, a Seattle-based creative agency specializing in brand identity, marketing campaigns and web solutions for forward-looking companies and nonprofits. I thought I would share them with you.

Want Social Media Success? Think Strategically

by Guest Blogger on Jan 15, 2013 - 12:20am

Marketing Social Media strategy

by Mardy Sitzer

It’s a bird. It’s a plane. No – it’s Superman!

Social Media Tactic: Ready, Fire, Aim

by Guest Blogger on Dec 18, 2012 - 12:20am

competition How To Marketing Social Media social media strategy

by Mardy Sitzer

When it comes to Social Media you will hear me rant Strategy First but today I’d like to veer a bit of course and suggest Ready, Fire, Aim as a first step.