Vistas: Geri Stengel’s Blog: Marketing

Branding: Purposeful or Coincidence

By Ralp Allora

When it comes to consumer perception of brands, it’s the little things that count. Things as small, in fact, as the hold music.

Fundraising Events in the New “Normal” Economy: Communication is King

By Karen Perry-Weinstat

In the “new normal” economy, fundraisers have to work smarter to earn their share of a more modest pie.  Even with the Dow soaring to new heights, donors remain sober in their giving.  Nonprofits must abandon “the usual” to realize even usual results.

Check the Calendar to Plan Marketing and PR Activity

by Janet Falk

Marketing and Public Relations professionals often look at the calendar to latch onto a timely news hook that will juice up a campaign or a story idea. This tactic may increase the likelihood of reader, reporter and editor interest. Here are a few ways to get started:

Research Says ʺBuy Localʺ Not Enough

By Ralph Allora

A new consumer study has revealed that Seattle-area residents care about local, independent businesses: 88% say that supporting these businesses is either very or somewhat important in their purchase decisions, and many are willing to pay more for the privilege.

How You Know When It's Time to Redo Your Website

by Ralph Allora

1. Your site’s homepage experience opens with a seizure-inducing Flash animation sequence.

How Brands Keep You Coming Back

by Ralph Allora

BrandChannel recently wrote about the intriguingly one-way relationship between Starbucks and its community of loyal fans. The coffee giant has managed to become one of the world’s most beloved brands despite the fact that, as BrandChannel points out, “they don’t even try that hard.”

How to Make a Powerful PowerPoint Presentation

by Ralph Allora

PowerPoint. The very word evokes fear and loathing in business audiences everywhere. The reaction of a typical prospect, upon learning that he or she will be subjected to your PowerPoint sales presentation, is that it’s 45 minutes of her life she’ll never get back.

Social Media Made Easy for Organizations With Multiple Locations and Communities

by Aimee Gindin

Today’s interview is with Augusta Sterne and Yves Salama, co-founders of Teem’d.  Teem’d is a powerful communications platform that transforms the way companies create and publish targeted social media content, allowing them to more effectively engage with their customers.

How do you describe the value that your product brings to the market?

Click Here – Or Maybe Not

by Mardy Sitzer

Oh how I hate to see ‘click here’ it is so unimaginative, screams potential scam or worse – malware. So why oh why are marketers still relying on ‘click here’ as a call to action?

5 Ways to Improve Your Networking

by Lauren Fritsch

I’ve received a ton of questions lately about networking: how to do it effectively, how not to be the weirdo, how is it like dating, how to follow up, how not to waste your time with losers, what is different about networking with women vs. men, how to network online, networking mistakes amateurs make.



Syndicate content